SBW 162: Audio Branding 101 (with Jodi Krangle)
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If you’re like most writers, you constantly think about visual branding for your business or organization. But have you ever thought about AUDIO branding and how it can help you connect with your fans, followers, and customers?
I’m excited to have my friend Jodi Krangle as a guest today. She is a musician and voice-over artist, and she’s taken her knowledge of audio and created a compelling podcast about how we are influenced by sound. Her show is called “Audio Branding: The Hidden Gem of Marketing.” She’s going to help us understand how to use audio branding to create a distinct identity in an audio-driven world.
You’re going to learn what audio branding is, how we can use it to strengthen our brands, and some behind the scenes stories of Jodi’s work as a voiceover artist, which is a fascinating world in its own right. You can connect with Jodi on her website, https://voiceoversandvocals.com, as well as Facebook, LinkedIn, Twitter, and YouTube.
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