Podcast 087: Secrets to Earning Your True Value (with Dan McPherson)

May 16, 2019 by Kent Sanders | Leave a Comment

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As a creative or artist, have you ever struggled with business? Do you love to create, but don’t like messing with the business side of things? Would you like to make more sales and put yourself in a better financial position?

If you’ve answered “yes” to any of these questions, you’ll appreciate my guest today. His name is Dan McPherson, and he is a business leader and coach. He’ll share some of the secrets to earning your true value and learning to think like a business person even when it seems to go against your creative nature.

Dan McPherson is the Founder and CEO of Leaders Must Lead. He is on a mission to help Creatives and Entrepreneurs create and grow profit and understand that Dreams ARE Real. With more than 25 years’ experience in the corporate world leading teams of up to 2000 and responsible for more than $150M in revenue, Dan is a recognized expert in leadership, sales, and business strategy.

Through his Leaders Must Learn Mastermind, Foundations of Success Training, impactful speaking events, and powerful 1-1 coaching, Dan helps hundreds of people around the world from musicians and artists to chiropractors, retailers, and beyond experience success and accomplish their goals.

Ask Kent

Jessica Ghigliotti asks, “How can I become more consistent in my creative work? I think a TON of creatives struggle with this. We show up doing amazing things, and just when people start to notice us and follow us, we crawl back into our introvert den, completely vanishing and leaving everyone guessing. By the time we’re ready to come back out and engage the world again, it has mostly forgotten about us and our work. And the pattern repeats.”

Episode Highlights

How to think about sales as a creative person.
Why we need to tell “Harold” to shut up.
Why every creative is a salesperson and a leader.
How to think of sales in a way that resonates with your creative bent.
How to determine your north star.
Why we shouldn’t chase the money, but it should be a natural outflow of what we do.
How to get off the treadmill of indecision.
The value of quantifying your time.

Key Takeaways

If you are alive and breathing, you are involved in sales.
We must get off the treadmill of indecision
Determine your north star because it guides everything else.

Resources Mentioned

Today’s Quote

Inspiration does exist, but it must find you working.

– Pablo Picasso

This episode was sponsored by ConvertKit, the only email marketing service I recommend. Click here to grab your FREE 30-day trial.

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