Podcast #135: How to Leverage Podcast Interviews to Build Your Brand (with Millette Jones)

Subscribe: Apple Podcasts | Stitcher | Spotify | Google Play

As a writer and content creator, you have amazing opportunities to share your message and impact people’s lives. You can do this through a blog, book, podcast, YouTube channel, speaking, and so many other ways.

But did you know you can also leverage other people’s platforms to get your message out there?

My guest on this episode is Millette Jones, who walks us through the process of appearing on other people’s podcasts as a guest expert. She is the founder and CEO of Cast Global Media, a podcast consultancy and digital marketing agency for corporations. Cast provides training, consulting, and creative services for CEOs that want to leverage podcasting as a marketing strategy for their business.

Millette will teach you how to find the right podcasts, pitch yourself to the host as a guest, be a great guest, and leverage the appearance for your business.

This is a powerful conversation, so be ready to take lots of notes!

Key Takeaways

1. Make a connection with the podcast host before pitching yourself as a guest.
2. Use a good-quality microphone.
3. Direct listeners to a page on your website, not your social media links.

Episode Links

• CastGlobalMedia.com
• Connect with Millette on Linkedin
• Follow Millette on Twitter
• Follow Millette on Instagram
• Grab Millette’s free 10-point checklist
• ATR 2100-USB microphone
• Adjustable microphone boom arm

Thanks for Listening!

If you’d like to share your thoughts:

• Leave a note in the comment section below.
• Share this show on Twitter or Facebook.

Subscribe on Apple Podcasts, Google, and elsewhere.

This episode was sponsored by ConvertKit, the only email marketing service I use and recommend. Click here to begin your FREE 30-day trial.